So how do these emotions comply with logo design? When designers create logos, they focus on the meaning they want the user to get when viewing the designated design. As simple as it might sounds, accomplishing this process is far from easy. Being able to appeal to the masses is vital for success. The attention span of a regular consumer is less than 2 seconds. They are bombarded with advertising on a daily basis. Ignoring ads, logos, and other media has become a habit.

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