Keep Walking, BrazilKeep Walking, Brazil

“Rock Giant” is the newest Johnnie Walker campaign, made by NEOGAMA exclusive for the Brazilian market. “The giant is no longer asleep”, sublimes the particular and negative conscious that “Brazil will always be a country of the future”, as an unacceptable perspective. The production employed 420 people, 6 days of filming, 11 kilometers of filmed tape, and takes as part of the Giant the Sugar Loaf Mountain in Rio, used as a symbol, regarding the national critics in contrast with the motivational international view and expectations about the contexts of the World Cup in 2014, and the Olympic Games in 2016.

[youtube]http://www.youtube.com/watch?v=RTtcNP7lmUo[/youtube]

Credits:
Client: Diageo Brasil
Agency: NEOGAMA/BBH
Title: Rock Giant
Product: Johnnie Walker

Length: 30” and 60”
Creation: Alexandre Gama
RTVC: Maxie Fox, Fernanda Crespo, Tico Cruz and Marcos Camurati
Planning: Eduardo Lorenzi, Luciano Eugenio and Emanuel Spyer
Media: Luciana Schwartz, Gabriela Azevedo and João Paulo Ferraz
Account Management: Silvia Tommasini, Oleg Loretto and Guilherme Fracar
Approval: Tânia César, Leandro Medeiros and Gustavo Hila
Brazilian Adaptation : Full Frame – Rio
Production house: Zohar Cinema & Gorgeous
Director: Peter Thwaites
Producers: Isabelle Tanugi & Anna Hashmi
Photography: Joost van Gelder
Editing: Bill Smedley @ Work Post Production
VFX: The Mill NY
Creative Director: Angus Kneale
Producer: Camila De Biaggi
Shoot Supervisors: Rob Petrie, Angus Kneale
CG TEAM: Lead CG Artists: Vince Baertsoen, Rob Petrie
Effects: Ruben Vanderbroek, Greg Ecker, Pete Hamilton, Nick Ginette, Rick Wallia
Modeling: Paul Liaw, Tom Blake, Olivier Varteressian, Anthony Patti
Texturing: Tim Kim, Mike Viscione, Sandor Toledo, Tomas Fontes Salles
Animation: Ross Scroble
Lighting: Thomas Bardwell , Laurent Makowski
Custom Software : Hai Nguyen
Concept Designer: Jimmy Kiddel, Tim Haldeen
COMPOSITING TEAM: Lead Compositor: Gavin Wellsman
Compositors: Gigi Ng, Kyle Cody, Dan Williams
2D Assists: Dusty Diller, Patrick Mahoney, Randy Krueger, Brian Houlihan, Rosalind Paridis
Telecine: Adam Scott
Telecine Producer: LaRue Anderson
Production Assistant: Colin Blaney
Sound Production: Big Foote Brazil“Rock Giant” è l’ultima campagna Johnnie Walker, realizzata da NEOGAMA esclusivamente per il mercato brasiliano. “Il gigante si è svegliato” sublima la concezione negativa che “Il Brasile sarà sempre un paese del futuro”, come una prospettiva inaccettabile. Nella produzione impiegate 420 persone, 6 giorni di riprese, 11 chilometri di pellicola, per trasformare nel gigante la montagna del Pan di Zucchero a Rio, usata come simbolo del contrasto tra la critica nazionale  e le aspettative internazionali nei contesti della Coppa del Mondo nel 2014, e i Giochi Olimpici nel 2016.

 

[youtube]http://www.youtube.com/watch?v=RTtcNP7lmUo[/youtube]

Credits:
Client: Diageo Brasil
Agency: NEOGAMA/BBH
Title: Rock Giant
Product: Johnnie Walker

Length: 30” and 60”
Creation: Alexandre Gama
RTVC: Maxie Fox, Fernanda Crespo, Tico Cruz and Marcos Camurati
Planning: Eduardo Lorenzi, Luciano Eugenio and Emanuel Spyer
Media: Luciana Schwartz, Gabriela Azevedo and João Paulo Ferraz
Account Management: Silvia Tommasini, Oleg Loretto and Guilherme Fracar
Approval: Tânia César, Leandro Medeiros and Gustavo Hila
Brazilian Adaptation : Full Frame – Rio
Production house: Zohar Cinema & Gorgeous
Director: Peter Thwaites
Producers: Isabelle Tanugi & Anna Hashmi
Photography: Joost van Gelder
Editing: Bill Smedley @ Work Post Production
VFX: The Mill NY
Creative Director: Angus Kneale
Producer: Camila De Biaggi
Shoot Supervisors: Rob Petrie, Angus Kneale
CG TEAM: Lead CG Artists: Vince Baertsoen, Rob Petrie
Effects: Ruben Vanderbroek, Greg Ecker, Pete Hamilton, Nick Ginette, Rick Wallia
Modeling: Paul Liaw, Tom Blake, Olivier Varteressian, Anthony Patti
Texturing: Tim Kim, Mike Viscione, Sandor Toledo, Tomas Fontes Salles
Animation: Ross Scroble
Lighting: Thomas Bardwell , Laurent Makowski
Custom Software : Hai Nguyen
Concept Designer: Jimmy Kiddel, Tim Haldeen
COMPOSITING TEAM: Lead Compositor: Gavin Wellsman
Compositors: Gigi Ng, Kyle Cody, Dan Williams
2D Assists: Dusty Diller, Patrick Mahoney, Randy Krueger, Brian Houlihan, Rosalind Paridis
Telecine: Adam Scott
Telecine Producer: LaRue Anderson
Production Assistant: Colin Blaney
Sound Production: Big Foote Brazil

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