Brand New Living Images.

Boston based photographer Mike Pecci has developed the next step for online advertising with his Living Images creating client focused content and captivating images that you can’t find anywhere else. This one of a kind technique uses the combined elements of photography and cinematography to create a Living Image, a photograph that is alive.
This week he releases his newest images for the MCPHS website produced by Hero for Hire and designed by I03 Creative: The Antiagency.
“Water streams down the hardened face of a rock god, snow lightly drifts behind a gleaming product, a skateboarder is frozen doing a hand plant but his wheels are still spinning. Moments captured in more than a photograph. Moments captured in a Living Image.” – Mike Pecci
Creating a Living Image requires a special type of shooting discipline and the use of cutting edge color grading, compositing, and encoding skills to create a seamless moment. The Image is then delivered in either a standard or high definition image that has been sized for quality and loading time. The average high definition is about the same size as a full resolution photograph, and each image can be easily intergraded into you existing web design. This way you are giving the view of exciting content without the loading time of flash.
Other examples of Living Images:
MCPHS
Boston Phoenix Summer
Editorial

The agencies and clients are lining up to be the first to use this technique:

“We were looking for a way to create a truly unique, immersive and beautiful digital experience. We had the idea, and it was gorgeous in our heads, but we had no idea how to make it look anything like we were imagining…until we saw what Mike had been up to with his Living Images. We love his video work, we love his still work, but this stuff is otherworldly. Nothing else could have brought our vision to life.” -Rick Frisiello, Creative Director I03 Creative: The Antiagency

“We’ve run some amazing photos over the last 45 years, but as soon as we saw Mike’s Living Images, we were completely blown away. The stills are gorgeous and cinematic to begin with, but the real beauty of his living images comes from the subtlet of the motion – the way he captures the ripple of a passing shadow, a light breeze on blades of grass or strands of hair. These aren’t like animated gifs – the action in the frame has this magical, Hogwarts-like hyperreality to it, and the images themselves are HD-sharp. On a technical level, what he’s done with HTML-5 video is way ahead of just about everyone. When we show the images to other photographers, they go slack-jawed and say, ‘How the hell did you do that?’ We think this is what DSLR and HTML5 are headed for, fast.” — Boston Phoenix editor Carly Cariol
See it at The Boston Phoenix online http://thephoenix.com/Supplements/2011/Summer/