Koikoikoi's co-founder, creative director.
Fantastic project, inspiring too, for the idea to back to basic, keep it simple and beautiful.
Although minimal style can be beautiful, I don’t think it suits well with all mass-market products. Is the design tailored for the right audience?
I think that some more luxuries products (or less luxuries products for that matter)
could actually benefit a great deal from more stylized/minimalistic packaging.
If they are -as davide was saying- are targeted towards the right target group.
And as long as the objective is to stylize and not just simplify, this could be for the better of the packaging industry.
Seriously, I prefer the original packaging (except for the Schweppes one)
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