The Argentine studio Plenty created the advertising campaign for Dr. Lemon Vodka and Dr. Lemon Tequila in collaboration with Pablo Alfieri and Pablo Colabella

Lo studio argentino Plenty ha realizzato questa campagna pubblicitaria per Dr. Lemon Vodka e Dr. Lemon Tequila, con il contributo di Pablo Alfieri e Pablo Colabella

Dr Lemon Vodka

Dr. Lemon Vodka, the alcoholic beverage from Argentina that mix the intense acid flavor of the lemon with Vodka, trusted us to recreated a old russian ad, based on the constructivistic art, to show to the world how “the flavor revolution” is made. The Dr, the drink owner and creator was super happy!

Dr Lemon Tequila

The Lemon Family was so Happy that they went for more.

The other brother, Dr Lemon Tequila, requested us to create a new concept for his beverage. We chose to recreate the Day of the Dead, a traditional Mexican celebration. We illustrated ever typical character involved, and by that we became part of the party!

Directed by:
Plenty™

Art Direction:
Pablo Alfieri

Graphic Design, 3D & Composition:
Pablo Alfieri

2D Illustration:
Pablo Colabella

Client:
Cepas Argentinas

Agency:
Craverolanis

Art Director:
Diego Lipser

Year:
2009

Dr Lemon Vodka

Dr. Lemon Vodka, the alcoholic beverage from Argentina that mix the intense acid flavor of the lemon with Vodka, trusted us to recreated a old russian ad, based on the constructivistic art, to show to the world how “the flavor revolution” is made. The Dr, the drink owner and creator was super happy!

Dr Lemon Tequila

The Lemon Family was so Happy that they went for more.

The other brother, Dr Lemon Tequila, requested us to create a new concept for his beverage. We chose to recreate the Day of the Dead, a traditional Mexican celebration. We illustrated ever typical character involved, and by that we became part of the party!

Directed by:

Plenty™

Art Direction:

Pablo Alfieri

Graphic Design, 3D & Composition:

Pablo Alfieri

2D Illustration:

Pablo Colabella

Client:

Cepas Argentinas

Agency:

Craverolanis

Art Director:

Diego Lipser

Year:

2009

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