As many of you should know, starting from 1931, the Coca Cola Company has used Santa Claus as testimonial for their winter campaigns. The way he looks today in the collective imaginary is mainly caused by Coca Cola ads. Haddon Sundblom has been the first artist painting Santa Claus' visuals for Coca Cola. Here a collection of vintage illustrations used in advertising campaign from Coca Cola. Enjoy! : ) ... and Merry Christmas by koikoikoi.