Wrigley’s cute characters

Wrigley’s cute characters

July 22nd, 2009  |  Published in Advertising, Video, animation  |  2 Comments

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To revitalize Wrigley, famous chewing gum’s brand, the Supervixen studio (Australia) has created a series of cute characters, then made in 3D and animated in real-life shooted commercials directed by Josh and Jon Baker from Twin.

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Author : Rubens

Koikoikoi's co-founder, art director and illustrator.
Personal portfolio: tokyocandies.com
Twitter: @rubenscantuni

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  1. AWDesign ha detto:

    July 22nd, 2009at %I:%M %p(#)

    Persononaggi molto sweet per una campagna molto carina, peccato che per rilanciare il brand Wrigley dovrebbero ripensare anche al packaging stesso del prodotto, un pò troppo “gessoso” e dall’aria retrò

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  2. koikoikoi ha detto:

    July 22nd, 2009at %I:%M %p(#)

    sono d’accordo. Il packaging è veramente vintage e poco attraente

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