Maybe we came to the final version of “Italia” logo for tourism promotion. After the first draft there’s be a lot of discontent in Italy, but this version is a lot cleaner, but anyway I think it’s not enough yet.

The logo is really plain and really poor of creativity. It looks more like a beauty contest logo than a tourism one.
I decided to take a look at other tourim logos around the world, just to make a comparison.

In Europe one of the best is the Spain’s one, very famous. also Turkey is nice. I think there’s an abuse of “brush effect” anyway

I think in Asia we can find more interesting works, like Japan and Indonesia 2008. Also Vietnam is really nice and clean.


Obviously this is just a little part of the logos you can find, but it offers a broad-spectrum of possible solutions.

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