The new commercial for Honda. On a desert by night, hundreds of Honda’s car, parked like leds on a giant screen, create drawings and animations turning on and off their lights. A must see.

Created by the Amsterdam office of  Wieden+Kennedy (Coca-Cola, Heineken USA, Electronic Arts, Converse, MTV Japan…), directed by Erik van Wyk and produced by Bouffant.

Per chi se lo stesse chiedendo: la canzone è una versione di Berend Dubbe del brano “This little light of mine”.

Honda Let it shine